Wednesday, May 17, 2006

Why the name change? Blue.Us becomes Blue Dot

Hello folks! As you will probably notice, we've changed our name and where you find us. The site is now known simple as "Blue Dot" and we're located at Don't worry, existing bookmarks should continue to work, we'll just forward you over to the new domain. We made this change to remove some of the confusion surrounding the old name. When people did not know the employees of Blue Dot personally, the site was being called Blue (or even worse "Blue Us"). That's not what we were going for and it caused a few snickers on campus when we were telling people about our site. We'd rather be clear with people that we're Blue Dot because it's a better name with actual significance to all of us who work here. To my knowledge, there are two stories behind the name Blue Dot: 1) The earth looks like a Blue Dot from space. We like the idea that we're making the earth more navigable for our users. 2) A Dot is the smallest and simplest usability experience available. We want Dotting to be non-intrusive and simple. There you go. You've learned something new today.


Anonymous Anonymous said...

No, no, no - chen-i came up with the name at breakfeast! We'll have to ask him where it came from ;)

6/11/06, 12:40 AM  

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